This week, The Digital Insight welcomes Sam Holding, Head of International at SparkPost.
Sam reveals the role of email in enabling marketing teams to be agile and to successfully meet the changing needs of the business and of their target audiences…
“So, I’m Sam Holding and I head up the international business for SparkPost. Over the past 20 years, I’ve worked in digital advertising and ad tech and I’ve experienced just how important a really well executed digital program is for a business and seen how email is a key component within that.
I was fortunate enough to be offered an opportunity to join the SparkPost team 18 months ago. SparkPost is an email sending and deliverability platform. What that means is we send a lot of mail. We’re the world’s largest and most reliable email sender. We deliver almost 40% of the commercial email sent globally. To put that into context, that’s about 4 trillion emails that we support our clients to send. We’ve also got the world’s largest email data footprint, which we make available to our customers, for them to use, to make data-driven decisions and drive better performance from their email programs…”