Industry experts say that INSTANDA’s no code platform and ADROSONIC’s insurance domain expertise will empower insurers with the agility to price risk in ways that meet the client’s needs in a changing post-Covid-19 world.
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In a significant development to accelerate the ongoing digital transformation in the insurance industry, INSTANDA, a UK-based SaaS Insurance software platform has entered a partnership with ADROSONIC, a digital consulting firm. Industry experts say that INSTANDA’s no code platform and ADROSONIC’s insurance domain expertise will empower insurers with the agility to price risk in ways that meet the client’s needs in a changing post-Covid-19 world.
Delighted over the tie-up, Tim Hardcastle, the CEO & Founder of INSTANDA, said: “Partnerships play a key role in the insurance industry, not merely for the growth and expansion of the business involved, but also for the transformation of the industry. The new partnership with ADROSONIC is exciting as it provides capability to new markets in North America, India, Middle East as well as Europe.”
Mayank, CEO & MD, ADROSONIC, said that the tie-up would provide insurers with innovative digital product and customer propositions for new markets as well as liberate insurers from inflexible legacy tech and from high-risk, high-cost and multi-year change programs.
“Given the paradigm shift that the market is undergoing, partnership models need to demonstrate not just agility and flexibility but to do so with high quality execution. ADROSONIC and INSTANDA have an outstanding track record of delivery so I am excited at what we can offer insurers to realise their ambitions and bring new ideas to market.” Hardcastle added.
“An unprecedented event like Covid-19 has left a sudden yet profound impact on the Insurance Industry and their IT Systems, as they are now subject to rigorous scrutiny following the rapid shifting of entire workplaces online that was forced due to the pandemic,” Mayank said.
“As the key decision-makers respond to the new market demands and opportunities, they are starting to question the limitations of their existing processes and legacy systems, they also had to reassess the cost base turning to a more cost-effective and agile platform which enables them to provide quicker and more responsive service to their customers and clients. In such a scenario, INSTANDA’s no code platform coupled with ADROSONIC’s domain expertise along with a wide range of digital accelerators including RPA, Data Analytics, & CRM are key in liberating insurers from inflexible legacy technologies.
These accelerators will power transformation across organisations looking at improving their ROI by dramatically reduced product launch times, underwriting and distribution costs and an unrivalled customer experience,” he concluded.
INSTANDA works with the leading carriers, MGAs and brokers in UK, Europe, North America, LATAM, Africa, Middle East and Australia. INSTANDA is the Insurance Industry’s first no-code business platform and allows insurers to break into new markets as well as overcome the drawbacks of legacy IT systems and embrace the benefits of digital transformation.
CEO & Founder of INSTANDA, Tim Hardcastle, discusses how businesses leveraging technology are speeding up processes, increasing flexibility, reducing costs,…
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Founder of INSTANDA, Tim Hardcastle, discusses how businesses leveraging
technology are speeding up processes, increasing flexibility, reducing costs,
freeing up resources and driving profits.
February 2020 brings with it the first leap
day in four years, gifting us with a whole extra day of precious time. With
this theme in mind, I asked myself: what could be achieved within the insurance
industry if only we had more time?
The greatest challenge facing insurers and
their time is inflexible technology solutions and legacy platform constraints.
Whether it is by limiting the ability of insurers to improve existing
processes, or to develop new ones, the legacy systems still used by the
industry today waste time, create congestion and frustration, and
simultaneously, stall improvement and progress.
But technology offers a solution. As we’ll
explore, we see insurers increasingly challenging the constrains of time and,
through the use of technology, they are beginning to set the path of a more
streamlined, reliable and efficient way of doing business. In this article we
show the businesses doing just that and outline the impact it’s having:
speeding up processes, increasing flexibility, reducing costs, freeing up
resources and driving profits.
Bringing products to market in record speed:
The ability of digital platforms to
drastically reduce time to market is not a new concept. But what speeds are we
talking? Hiscox are leading the way when it comes to distribution and
responding to market need. Hiscox’s car product in Germany for example was
built in just 10 weeks and the second product, with more channels, was built in
just 6 weeks.
Through the use of INSTANDA’s no-code
technology, Hiscox has been able to create their own ‘agile product factory’.
This means Hiscox have a team of in-house and partner configurators who are
adding more books, building new products and making changes whenever the
business requires it.
Increasing flexibility and driving
Imperium aims to empower its customers by
making specialist products easy to purchase. This requires them to get highly
tailored products out to brokers, proactively anticipate customers’ needs and
respond to market changes – quickly.
But thanks to traditional systems, it often
takes months to make adjustments to existing products, let alone build a new
one. Implementing a digital pathway by working with INSTANDA allowed Imperium’s
trained super-users to transform to product-build mode.
In the days following a new product launch,
Imperium can now react immediately to broker feedback and make changes to their
questions and rates within the hour. And for the management team, it has
dramatically reduced the time spent with systems providers. Imperium can now
spend time developing the business and fine-tuning their offerings.
Saving customers time: Aviva
It’s not only the product teams and insurers
that benefit either, but the end consumers too. Aviva’s recent deployment of
INSTANDA’s no-code platform to introduce innovative life and health cover
offers a useful case in point. Aviva found that medium sized enterprises (SMEs)
were citing product cost and lack of staff and resources as the two biggest
barriers to managing insurance.
Using INSTANDA Aviva can deliver a solution
that offers a flexible, highly tailored, yet simplified protection insurance
for small businesses.
Driving efficiency: Top 5 global insurer
When it comes to speciality lines, time is
complex. Combined with the limits imposed by legacy IT processes, they are
additionally challenging given their complexity and diversity. As a result,
many are manually run and slow as a result.
In this insurer’s case, despite a number of
efficiency efforts their operational model was only able to assess and quote on
12-15% of the 10,000+ submissions received without increasing headcount.
However, in just eleven weeks, the team
worked with INSTANDA and Deloitte to digitise the process, enabling the
business to significantly increase the size of their book without increasing
Speeding up the process increased the
potential for efficiency and growth by reducing costs, improving customer
(broker) experience and thereby providing an opportunity to maximise profits.
Leaping ahead: A lesson in bettering
The ability to free up time and resource is
integral to insurers looking to revitalise and grow their business – and the
only way that the insurance industry as a whole will be able to leap forward.
As the above examples demonstrate, we’re
helping companies make the most of their time and create more of it as a
result. Through technology, insurers are enabled to quickly build the products
they know customers want whilst development teams are freed up, so profits can
be maximised. Moreover, customers are increasingly empowered through
easy-to-purchase, personalised insurance products delivered in never before
With technology, the insurance industry can
leap forward on its own, without an extra calendar day.
Jay Weintraub, founder and CEO of InsureTech Connect explores the digital transformation of insurance, and what makes InsureTech Connect the…
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Jay Weintraub, founder and CEO of InsureTech Connect explores the digital transformation of insurance, and what makes InsureTech Connect the largest, most focused and relevant gathering of insurance industry executives, entrepreneurs and investors in the world. By Dale Benton
Walk us through your career journey and how you
find yourself as Founder and CEO of InsureTech Connect?
In 2008, I launched an event
series for a subset of the Internet advertising space, and it was there that I first
got exposed to the world of insurance. Towards the end of 2015, I met Caribou
Honig, who was a fintech VC in search of an InsureTech conference, and that
meeting could have gone really poorly or really well, and I’m happy to say that
it went really, really well.
What is InsureTech Connect?
We are the world’s largest
event that discusses the digital transformation happening in the world of
insurance. Insurance is one of these remarkable worlds. It’s worth trillions of
dollars in annual premiums, it connects our lives, it enables us to do everything
that we do at this moment and yet it’s something that is sort of invisible and
behind the scenes. In the last four years, the world of insurance has seen,
this groundswell of activity by entrepreneurs who are looking at this big world
and saying, ‘Wait a second, why does it work the way that it does? There has to
be a better way.” It is these entrepreneurs, the investors that fund them
and the global incumbent insurance companies that all gather at InsureTech
Connect in Las Vegas.
As technology has become more advanced, how are
the conversations surrounding tech, different today than they were say, 10
It’s amazing how much the
conversation has remained the same, it’s the channels that are different. When
we think about customer acquisition, there are certainly going to be broad
shifts in how companies acquire customers as the access to channels. We must
remember, the core of having a great product that appeals to people may change,
but it’s the core of having something worth telling that really hasn’t changed.
Is there a challenge in understanding, and
defining, what digital and digital transformation means to business?
It’s both a challenge and
opportunity and it is what makes being in InsureTech such a fun place to be
because is it talking about product lines. How do we use insurance in a new
way? How do we take a classic product, break it into a way that is better and
necessary but also helps consumers? Digital transformation is going to depend
on what product line you’re in, what part of the value chain you’re in and what
technologies you think can actually help you serve your customers better.
There’s an immense amount of parallel transformation taking place.
What do you feel are some of the key barriers
faced by insurance, in embracing innovation?
I would love for the answer
to be technology. If we think about in the early 2000s when e-commerce was
becoming a thing and people knew that they wanted to buy online, it still took
15 years before it became mainstream, and that was a technology issue. It was
because mobile phones weren’t computers, there wasn’t connectivity, the cloud
computing didn’t exist, so the ubiquity of what could be done wasn’t actually
there. Today, we have consumers that want things and we have technology that
gets it to them. It’s a fundamental culture change in a lot of cases, and
insurance has been more incremental in nature. It’s an industry that is
hundreds of years old and thinks in terms of hundreds of years versus any
How do companies stay on top of the new consumer
demands so as not to fall behind competitors?
We have a couple of
assumptions. We are assuming that over time, if it can be sold online, it will
be. We assume over time that everything will be sold and written directly. The
challenge for any business is, what is that time horizon? Personal lines are vastly
consumed both directly and digitally, but commercial lines will one day be far
more direct than they are. It’s why small commercial concerns are such a hotbed
You think about the next
generation of small business owner, it’s going to be somebody that has grown up
with a phone, and so when they look to purchase their insurance, they’re going
to want to start digitally versus maybe how the previous generation turned to
an individual. When we’re looking at insurance, it’s about locating the pain
point? Is the product going to be sold digitally no matter what? Or is it
something that is still going to be sold through an individual, most likely
with an advisor. How do you enable that advisor to do their job better?
How difficult is it to balance, move forward and
embrace this next generation without turning your back on the existing previous
I don’t think it’s a pure
split. I think everybody wants to speak on the phone at a certain time, and I
would say that there’s an ever-growing comfort with people who are happy to
speak on the phone or not speak on the phone. We look at Facebook, right? It
went from being students only, to almost getting a backlash for it becoming the
playground of the parents and grandparents, and it shows the comfort of people
engaging with a mobile phone as a device for consuming and inputting
I think about chatbots and
other forms of conversational AI, and it’s a case of understanding how it helps
you to make the experience better versus looking at it as just a, ‘Oh the young
kids, they want to engage with their phone.’ We have to say, what does it help
us do better, faster, and at scale? We have to look at these things for very
specific performance enhancers and then always have an escalation process
knowing that if there’s a certain level of complexity, if there’s a certain
level of frustration, if there’s nuance, then there’s a trigger for people to
always speak to a human. People can be guilty of looking at tech as the box
that everything fits into. It’s like a hammer in search of a nail. Well let’s
make it a box for everything, and we see it ultimately leads to poor outcomes.
How do you work to ensure that InsureTech
Connect is relevant to the discussions of today in a time of never-ending disruption?
What is our role? Our role is
to convene. When we think about the goal of insurance, both to enable people to
live and take risks and to get people back to a pre-loss state faster, our hope
is to always keep an eye on what’s happening and look at how we reduce the
coverage gaps and say, what is actually making a difference? Who is actually
making a difference? How do we make sure they get enough time on stage? And
more importantly, how do we enable the attendees, via technology, to connect
with each other so that start-ups meet an investor they might not have?
What can organisations, and the industry as a
whole, be doing now to open the door to the next generation of skilled workers
that’ll be able to continue to innovate and continue to operate in these new
and exciting times?
It’s one of those great
questions that has horrible answers because the businesses operate at scale.
It’s about repeatable process and it’s about having the data and then acting.
What we’re talking about now is, no one knows the data. We wouldn’t have
guessed 5 years ago that having somebody who was really good with a mobile
phone and understood Instagram could be a person that is immensely valuable to
the largest organisations, and yet today, you think about some of these
competencies… People are saying, ‘Oh, we want you to know how to use social
because having our 10,000 employees engaged in social is actually one of the
best ways for us to get seen and get noticed.’ But a lot of these skill sets we
have are not obvious until they’re obvious.
The best thing is to look at
the younger generation and at how they engage. Study them as consumers first,
as this is how they consume and then look to understand what that means, every five
or 10 years. The hardest part is we can oftentimes see where the future’s
heading, but we don’t know how long it’s going to take. There’s a real
discipline that says, how do we separate out some of these new skill sets, new
future activities, how do we stay on top of it, without trying to either shift
the entire organisation or treat it as something that is not that important
What would you say is key to remaining successful
in this time of opportunity and challenge?
Never underestimate the power
of relationships, because it’s the people who are ultimately the ones that are
creating the next thing and the closer you are to the creators, the closer you
are to the ecosystem itself. I think it is also being calm; you have to be calm
and stop listening to the noise as much. We think about the companies that have
dramatically changed our lives. I think about some of the big tech companies: Google,
Amazon, Facebook, Apple. There are thousands upon thousands of start-ups that
are doing interesting things, but the number of them that are going to
ultimately change the way we do business are slow in their growth, in a way,
before they fully change us.
Be a little patient and learn
about ecosystems and make sure that you have at least someone or a team that is
comfortable with these new platforms, so that when one of them becomes dominant
like Facebook or Apple there’s at least some embedded knowledge about how these
things work. Listen, but don’t overreact. Be patient. There’s usually always
time, even though it doesn’t feel like it in the get-go.